Small businesses may lament the fact that they don’t have the advertising budgets that larger businesses do. But there’s one area where small businesses generally win out against the big guys: customer service.
• 1 in 3 American adults prefer texts to all other forms of communication.
• 75% of people like offers sent via text (but no more than 2/mo).
• 72% of business professionals prefer texting to messaging apps.
• 90% of leads prefer to be texted, compared to called.
Text messaging is the most used data service in the world. 4.2 billion+ people text worldwide. I think it is safe to say, you should be texting!
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